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We’re Your Expert Guide to the Mature Market
The Mitman Group is a marketing advisory and training firm that helps clients crack the mysteries of the 50-plus market. As your expert guide to this lucrative marketplace, we can help. . . .

Learn about Ruth Mitman, Ph.D., founder and president of The Mitman Group

  • Your sales professionals understand the buying motivations and styles of their older customers, which help them close more sales and win clients for life.
  • Your front-line customer service people acquire the knowledge, flexibility, and skills they need to serve and retain older customers.
  • Your marketing specialists create communications materials that appeal directly to the 50-plus buyer, easily read in print or online by the aging eye.
  • Your product managers design products and services for the 50-plus consumer.

In short, our consulting and training services help you leverage the vast opportunity of the 50-plus market, increasing your company’s sales and profits.

 

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