Print Design for the Aging Eye

Overview:Are your written materials missing the 50+ mark? Companies spend millions of dollars each year producing marketing literature and other written communications. These materials are often painstakingly researched, written, and reviewed, yet they often fail because older customers cannot read them. The vast majority of those over the age of 50 experience some age-related vision changes. This course will describe the critical factors to consider when designing effective print material for the aging eye.

Audience: Marketing, communications, and graphic design professionals, employed in corporate or agency settings.

Objectives: This training will allow your communications staff to:

• Recognize the critical factors to consider when designing print material
  for older adults.
• Select the appropriate font size and type for improved readability.
• Determine which colors are easiest for the aging eye to distinguish and which should not be used.
• Understand the importance of paper selection and the guidelines for proper use of graphics and pictures.
  

Outcomes:

• Businesses will improve readability of their print materials as the design will enhance, not detract from the message communicated.
• Businesses will increase sales and improve customer service as their communication pieces accommodate the needs of the rapidly growing 50+ market.
• Materials are more likely to be read, as older consumer will not have to struggle to discern the information presented.
  

Format:

• One hour of instruction
• Classroom setting: lecture, discussion, exercises
• Informal, interactive approach
• Extensive handouts