Generations
Past 50: A Complex Market
Overview:
This seminar will help your company understand the distinct characteristics of the three generations that comprise the 50-plus market and how it can most effectively identify and respond to the specific needs of the 50-plus customer. The attitudes, beliefs, and values of each generation vary greatly and can affect how readily customers purchase goods and services and how they perceive the quality of service they receive. By understanding the nuances of this affluent market, your frontline staff can help your company gain a critical competitive advantage.
Audience:
Anyone who sells to or serves the 50-plus customer, either on the phone or in person.
Objectives:
This training will allow your sales and service staff
to:
- Name the three generations comprising the 50-plus population.
- Describe
the diverse attitudes and values of the different generations
and how they directly impact consumer decisions.
- Develop
strategies for meeting the needs and exceeding the expectations
of this diverse population.
Outcomes:
- Staff has a better understanding and appreciation of the 50-plus consumer through a recognition of generational influences.
- Increased
sales and improved customer service due to an understanding
of how generational experiences influence a consumer’s
purchasing decisions.
- Staff
develops a better appreciation of what the ‘generation
gap’ means by comparing the impact of historical events
for those over the age of 50 with those of their own generation.
Format:
- One and
a half hours of instruction
- Classroom
setting: lecture, discussion, exercise
- Informal,
interactive approach
- Extensive
handouts
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