Welcome to the Mitman Group LLC

Print and Web Design for the 50-Plus Market

Companies spend millions of dollars each year producing marketing literature, various written communications, and Web sites. These materials are often painstakingly researched, written, and reviewed. Yet they often fail because older customers cannot read them. The vast majority of those over the age of 50 experience age-related vision changes. This presentation describes the critical factors to consider when designing effective print material and Web sites.

Attendees will:

Select the appropriate font size and type for improved readability.
Determine which colors are easiest for the aging eye to distinguish and which should not be used.
Understand the importance of paper selection and the guidelines for proper use of graphics and pictures.
Understand the importance of consistent layouts, static menus, and the minimal use of animation, pop-ups, and background graphics.

Length: From 30 minutes to 2 hours, based on client needs.

Format: Workshop or keynote.