Welcome to the Mitman Group LLC

Print and Web Design Assessments

The Mitman Group helps companies design marketing materials and Web sites that are more easily read by the aging eye. Companies and organizations spend millions of dollars each year producing marketing literature and other written communications. These materials are painstakingly researched, written, and reviewed. Yet they often fail because older adults simply cannot read them. This is due to age-related vision changes experienced by most people over the age of 50. Prevent this from happening at your company. Retain The Mitman Group to provide a detailed assessment of the design of company print and web marketing materials.

Outcomes:

You’ll increase sales and improve customer service as your communication tools accommodate the needs of the rapidly growing 50-plus market.
Your 50-plus consumers will be more likely to read your materials, since they won’t have to struggle to discern the information presented.
Your brand reputation will increase when older users are successful on your Web site.
Your site traffic will improve, as customers are better able to obtain the information they need.
You’ll do more business on the Web because your site is “mature market friendly.”