Welcome to the Mitman Group LLC

Selling to the 50-Plus Consumer

Today, more than ever, businesses need a competitive advantage—something that sets them apart from those who sell the same products or offer the same services. To sell in today’s marketplace, businesses use different pieces of information about their customers: age, zip code, income level, etc. Another critical variable is generational influences. Within the 50-plus market, there are three generations: the GIs, the Silents, and the Baby Boomers. This presentation conveys the importance of understanding these differences in order to increase sales.

Attendees will:

Understand the buying motivations and styles of their older customers, which will help them close more sales and win clients for life.
Learn specific tips on how to sell to each of the three generations over 50.
Better understand the role of women in the sales interaction. Baby Boomer women are very different consumers from GI women.
Appreciate the difference in the reactions of the three generations to businesses around the issue of trust, a critical component in the sales process.
Understand the different views of cash vs. credit within the three generations.

Length: From 30 minutes to 2 hours, based on client needs.

Format: Workshop or keynote.