Welcome to the Mitman Group LLC

Understanding the 50-Plus Market: A True Competitive Advantage

The 50-plus market is large and lucrative. Between 2000 and 2010, the number of persons over the age of 50 will increase by 30%. Compare that to those younger than 50 whose ranks will only grow by 1.8%. The 50-plus population earns half of all discretionary income and owns more than 77% of all assets in the U.S. today.

Despite this, many companies fail to leverage this golden opportunity. Why? Because they don’t recognize that this is a unique market comprised of three different generations—The GIs, The Silents, and the Baby Boomers—and that each generation has unique needs.

They also believe inaccurate age-related stereotypes and therefore communicate in inappropriate and ineffective ways. These beliefs result in lost sales, lost customers, and lost profits. This presentation addresses the diversity of the 50-plus market, discusses core misperceptions, and provides a framework for improving 50-plus sales and profits.

Attendees will:

Recognize their own positive and negative images of aging and the ways their perceptions influence their interactions with older adults.
Avoid common misperceptions and age-related stereotypes that lead to costly business mistakes.
Understand the three generations that comprise the 50-plus market and how to meet their unique needs.
Understand the buying motivations and customer service expectations of older consumers, which will help to increase sales, enhance customer service, and retain valuable clients.

Length: From 30 minutes to 2 hours, based on client needs.

Format: Workshop or keynote.