Web Design for the 50+ Market

Overview: People over 50 are the fastest growing demographic group on the Internet. While older adults are rapidly embracing the Web, many sites are designed without their needs and preferences in mind. Web sites are often produced by young people who may take for granted that all users have perfect vision and motor control. This is not the case. In addition, unlike with printed material, the Web adds usability as a requirement. This course is designed to assure that company Web sites are as effective with older clients as they are with younger ones.

Audience: Marketing, communications, and graphic design professionals, employed in corporate or agency settings.

Objectives: This training will allow your communications staff to:

• Recognize the critical factors to consider when designing Web sites for older adults.
• Select the appropriate font size and type for improved readability.
• Determine which colors are easiest for the aging eye to distinguish and which should not be used.
• Understand the importance of consistent layouts, static menus, and the minimal use of animation, pop-ups, and background graphics.
  

Outcomes:

• Enhanced brand reputation when the older user is successful on your
  Web site.
• Increase in the number of returning visitors to the site, as customers are more able to obtain the information they need.
• Increase in sales by building a large, loyal audience with your “mature market friendly” Web site.

Format:

• One hour of instruction
• Classroom setting: lecture, discussion, exercises
• Informal, interactive approach
• Extensive handouts